JAAA Frasers Broadway

Connectivity, flow, and a variety of space and function allow the melding of landscape, infrastructure and history at the Frasers Broadway site. A prominent axis stitches the public domain extremities, drawing the visitor to the central public area of the site and across the design's versatile spaces.

A gentle sloping north south Balfour axis provides a vital link from Broadway to the Chippendale community. Primary pedestrian movement is drawn from Broadway into the central plaza area where all cross connections meet showcasing the Brewery Building as the site's anchor. A water basin mirrors the sky, opens up the site & mediates between park & plaza as a simple urban element. It further strengthens the linear connection and provides multiple experiences, enhanced public interaction and pedestrian movement along the axis.

The versatile spaces that stem from the main axis and the east west connections allow for the transposition from recreational to cultural events creating a vibrant community place. Public amenity, accessible passive, recreational and event spaces will be provided. Uses of these spaces vary in accordance with surrounding building & street environments. Elements down to gentle slopes & small steps which enhance viewing during temporary events have been considered.

The landscape is favourably open amongst the new surrounding infrastructure. The parks open lawns provide opportunity to heighten the historical backdrop of the Brewery. Trees compose the public domain providing shade, environment, and greater green corridor links with
Chippendale. The arrangement & variety of tree species define space, frame heritage elements, allow for summer shade & winter sun & display a play of colours & seasonal change. A large fig will be transported to provide an instant sense of place, positioned at the top of the park stating the southern part of the north south axis.

The Main Park of Frasers Broadway is an essential addition within the development & to its greater surrounds & community, realising a place where all can enjoy the simple outdoor pleasures of open & activated space.

Jeppe Aagaard Andersen & Turf Design Studio are engaged to do the Public Domain for Frasers Broadway (former Carlton United Brewery) mixed use redevelopment. They are working in collaboration with architects from London, Berlin & Sydney to provide a holistic design outcome from streetscape to the rooftops.
The Public Domain for Frasers Broadway will provide a unique civic space for the community. The goal will to be to provide public amenity, accessible passive, recreational & event spaces as well as interpretive elements. Cultural diversity will also play an important role in the success of establishing a vibrant hub with shops, cafes, markets and events.